The lean startup / Eric Ries

Public ISBD Titre : The lean startup : how today's entrepreneurs use continuous innovation to create radically successful businesses / Type de document : texte imprimé Auteurs : Eric Ries Mention d'édition : 1st ed. Editeur : New York : Crown Business Année de publication : 2011 Importance : 320 p. Format : 22 cm ISBN/ISSN/EAN : 978-0-307-88789-4 Index. décimale : 658.1/1 Résumé : "Most startups are built to fail. But those failures, according to entrepreneur Eric Ries, are preventable. Startups don't fail because of bad execution, or missed deadlines, or blown budgets. They fail because they are building something nobody wants. Whether they arise from someone's garage or are created within a mature Fortune 500 organization, new ventures, by definition, are designed to create new products or services under conditions of extreme uncertainly. Their primary mission is to find out what customers ultimately will buy. One of the central premises of The Lean Startup movement is what Ries calls "validated learning" about the customer. It is a way of getting continuous feedback from customers so that the company can shift directions or alter its plans inch by inch, minute by minute. Rather than creating an elaborate business plan and a product-centric approach, Lean Startup prizes testing your vision continuously with your customers and making constant adjustments"-- The lean startup : how today's entrepreneurs use continuous innovation to create radically successful businesses / [texte imprimé] / Eric Ries  . -  1st ed. . - New York : Crown Business, 2011 . - 320 p. ; 22 cm. ISBN : 978-0-307-88789-4 Index. décimale : 658.1/1 Résumé : "Most startups are built to fail. But those failures, according to entrepreneur Eric Ries, are preventable. Startups don't fail because of bad execution, or missed deadlines, or blown budgets. They fail because they are building something nobody wants. Whether they arise from someone's garage or are created within a mature Fortune 500 organization, new ventures, by definition, are designed to create new products or services under conditions of extreme uncertainly. Their primary mission is to find out what customers ultimately will buy. One of the central premises of The Lean Startup movement is what Ries calls "validated learning" about the customer. It is a way of getting continuous feedback from customers so that the company can shift directions or alter its plans inch by inch, minute by minute. Rather than creating an elaborate business plan and a product-centric approach, Lean Startup prizes testing your vision continuously with your customers and making constant adjustments"--

Réservation

Réserver ce document

Exemplaires(4)

Code-barres	Cote	Support	Localisation	Section	Disponibilité
é)ààà-èç_	ER 9414	Monographie	Bibliothèque CDI-Ouaga	Documents	Disponible
1°0057230	ER 9414	Monographie	Bibliothèque CDI-Ouaga	Documents	Disponible
1°0056976	ER 9414	Monographie	Bibliothèque CDI-Ouaga	Documents	Disponible
1°0057087	ER 9414	Monographie	Bibliothèque CDI-Ouaga	Documents	Disponible

---

1 (1 - 1 / 1) Par page : 25 50 100 200